What are Trailblazers like?

Trailblazers aren't bound by tradition. They enjoy riding the wave of new things, even if that means breaking a few taboos.

A Trailblazer likes keeping up to date on all fronts: be it fashion, art or food. They embrace change and are more likely than others to seek out excitement.

Trailblazers are open to new experiences and are more creative than most. They thrive on novelty and adventure - and their tastes in fashion and art reflect that.

What about the art?

Trailblazers are the Charles Saatchi of art personality types. They're tastemakers on the prowl for the next big thing.

They're keen on contemporary art and prefer minimalist, abstract and pop art pieces over representational and figurative art.

Art matters to Trailblazers: they're interested in the art world and they're knowledgeable. Innovators are more likely to go to art exhibitions than most - and when they do, it’s probably to see the latest ‘in thing’.

What if art were music?

A Trailblazer's Spotify playlist is likely to feature an eclectic mix of contemporary genres like Hip-Hop, Dance and Alternative. They wouldn’t be out of place in Shoreditch...