Celebrating British originality and creativity at 35,000ft
British Airways’ new amenity kits are a celebration of British art. They feature four different designs, handed out at random. The first step in an ongoing collaboration with a growing list of British artists, each bag is highly limited and collectible.
British Airways’ new amenity kits are a celebration of British art, featuring four
unique and bold designs from British artists in the range for customers to collect.
Powered by Rise Art, each piece in the airline’s brand-new Artist Originals collection reflects a distinct artistic technique – from laser-cut wood collage and typographic murals to hand-carved prints and abstract painting – with inspiration drawn from British landscapes and travel experiences. The exclusive and limited edition travel pouches are set to become immediately sought after, and used again and again by travellers.
Here, you’ll find more information on each of the artists and the inspiration behind their work, alongside a curated selection of original artworks available for sale.
Rise Art shines a light on today's most dynamic and culturally significant artists, collaborating directly with a curated roster of emerging, mid-career, and established creatives worldwide.
Participating Artists
Kit Boyd
It’s not uncommon that you’ll see a figure in Kit Boyd’s poetic linocut prints, but people are never the main subjects. In fact, the artist is specifically drawn to the way that the landscape – treelines, rolling hills and the expansive sky that presides over it all – dwarfs the human figure. The artwork featured in this collaboration displays the view from Greenwich Park’s One Tree Hill, a short walk from the artist’s studio, looking towards the Royal Observatory; a scene originally inspired by a visit to the park on a warm February evening.
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Naomi Edmondson
If you haven’t heard Naomi Edmondson’s name, there’s a good chance that you’ve seen her words – painted on public walls at a size that very few canvases or studios could accommodate. By rejecting the domestic scale and scope that defines most art today, Edmondson’s work joins a rich artistic lineage that ranges from religious frescoes to modern street art. It is also, by nature, open to all, encountered freely in public spaces rather than confined to galleries.
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Amelia Coward
Amelia Coward’s process driven practice balances intuitive experimentation with precise control. Though static, her chromatic encounters have an undeniable sense of movement; a rhythm and pulse with which they intermingle before your eyes. Many of them, including the one featured on British Airways’ amenity kits, begin as singular sheets of fine birch plywood, painted in gradients of luminous colour. They are then laser-cut into strips, reconfigured and mounted on a substrate. The resulting choreographies of colour are, like all great artworks, far more than the sum of their parts.
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Charlotte Roseberry
Charlotte Roseberry’s meticulous paintings are built around a number of recurring motifs: subtly shifting gradients; sun or moon-like circles in block colours; monolithic, hard-edged prisms; spindly, tree-like structures reaching upward. Many of her paintings feature frames or apertures, presenting their subjects as something to be peered into from the outside rather than experienced intensely and up close. Perhaps it’s this sense of curiosity – observing at a distance rather than overthinking from within – that lends her work its distinct sense of peace, serenity and release.
view the collaboration